Friday Foursight from the Daily Dap (Tunnel Vision on Funnels)

Friday FOURsight includes FOUR sections - read them all or jump to your favorite:

1. Growth Notes: my weekly observations as I venture through my personal growth

2. Quotes + More Quotes: for a dose of needed inspiration

3. A Few Favorite Links: the most useful resources I sourced from the internet

4. Question For You: reflect as you best see fit

Growth Notes

Hello, my friends,

Greetings from the sunny state of Florida, where the rays are bright and the vibes are immaculate!

I’m thrilled to share a recent epiphany that’s transformed my perspective on entrepreneurship.

For the past decade, I’ve been immersed in this dynamic world, often coming across the concept of sales funnels. Admittedly, their true significance eluded me—until now.

Over the past few weeks, a light bulb went off. I finally grasped what sales funnels are and, in doing so, uncovered the missteps of my past ventures.

In my earlier businesses, I was a content-creation machine. I churned out material relentlessly without pausing to refine my strategy, foster engagement, or even define a clear purpose for my audience. There was no product, no service, no end goal.

Reflecting on this, I realized I wasn’t offering anything tangible because I hadn’t yet honed the value I could provide. I was deep in the skill-building phase of my growth, prioritizing learning over building a profitable business. And you know what? That’s perfectly fine—it was exactly what I needed at the time.

Here’s the key takeaway: if you’re creating content online, it serves one of two purposes:

1. Pure enjoyment, or

2. Guiding potential customers through a strategic funnel that leads them to a valuable offering—one compelling enough for them to invest their hard-earned money.

So, ask yourself:

• What are you selling?

• What journey are you crafting for your customers?

• Why should someone choose your offering?

It’s all about reverse-engineering. Don’t just create content for the sake of it, as I did with my old media company.

Instead, start with the end in mind: design a valuable, well-packaged product or service. Then, build content that authentically showcases why your audience needs it.

Here’s to learning, growing, and building smarter,

Anthony

Quotes + More Quotes

"The customer is not a moron; she is your wife." — Seth Godin

"New marketing is about the relationships, not the medium." — Ben Grossman 

"The best marketing doesn't feel like marketing." — Tom Fishburne

A Few Favorite Links

• Positioning, Process Statements & Systems

• Russell Brunson’s FUNNEL STRATEGY - (Dotcom Secrets Animated Summary)

• Video for Future Self | It's a Mindset | Enjoy the Life Your Given | Tears of Gratitude (1/1/21)

Question

Do you understand the system is more than just the front-facing content? Study any popular creator online — they all use the same funnel framework.

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Past Friday Foursight newsletter editions - read for more insight:

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